Skip to the content | Skip to the home page | Help

Fairtrade goes bananas

The FAIRTRADE Foundation confirmed just before Christmas 2006 that Sainsbury’s decision to convert all its banana supplies to Fairtrade certified is the biggest ever commitment to Fairtrade by a single company anywhere in the world. Sainsbury’s sells 2000 tonnes of bananas (or about 10 million individual bananas ) each week. This move, when completed, will therefore more than double the volume of Fairtrade bananas bought by Britain’s increasingly Fairtrade-minded shoppers and extend the unique benefits of the Fairtrade guarantee to thousands more farmers and workers in Central & South America and the Caribbean.